Citation from "All the Right Friends", Covert Affairs (TV), Season 2 Episode 4 (2011) blacked out to resolve Google's penalty against this site . A vertical card will have to be turned sideways to go in business card holders or wallets that are typically oriented for horizontal cards. If you do go vertical and one piece of that vertical is not successful, then it has the potential to be catastrophic for your business. See more words with the same meaning: business (related to) . One of the many benefits of tapping into vertical markets is the ability to run a profitable business because companies/individuals with specific needs are much more likely to pay a premium to get exactly what they’re looking for. go vertical: [verb] to take something vertical , i.e. Many of today’s providers are savvier, business-process-focused, and capable of delivering a broad range of document services far beyond print. It's hard work, to be sure, but the days of easy, horizontal solutions for business are going away. Whatever the reason, our panelists agreed that you should start with assessing the growth potential that vertical may offer you. It is economic surplus —not value added or closeness to the customer—that drives superior returns. Economic surplus is the return an enterprise receives in excess of its full costs of being in the business, including a fair return on capital. The term "verticals" in business refers to a vertical market. to upper management. Vertical integration, while advantageous to some large businesses that have positioned themselves correctly in their market and industry, is a step many businesses simply cannot afford to take. Basically, a vertical market is one where businesses and marketers cater to the needs of a specific group of people within an industry. The Benefits of Vertical Marketing Targeting specific vertical markets and establishing a leadership position in a vertical market segment is proving to be a key differentiator for some firms. If someone is looking for or quickly scanning through cards, they'd have to turn either their head or their business card holder sideways to read it. Vertical integration strategies based on these assumptions usually destroy shareholder wealth. It may be a conscious decision to go vertical based on growth objectives or market research, or your clients could begin to steer you this way. Any company considering this step should take care to thoroughly understand their ability to scale while absorbing the costs of acquisitions. Go For Vertical was introduced to the Look team as they were coming straight out of college at UArizona, where they had already laid out the business plan for their unique platform for social virtual reality, but like many startups, still had the challenge of delivering their technology. Hackett : We … Vertical search is on the rise, and whether you're looking for business products, services or information, or a new place to advertise, vertical search sites can benefit your company. Things to Consider Before Going Vertical. In a word, it’s now all about going vertical. https://venturebeat.com/2017/01/28/startups-when-and-how-to-go-vertical The project is scheduled to “go vertical” beginning in July. To go in business card holders or wallets that are typically oriented for horizontal cards to. Providers are savvier, business-process-focused, and capable of delivering a broad of... 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